NAB 2017 Recap: Media. Entertainment. Technology.

The theme of this year’s NAB Show was “The M.E.T. Effect”. The idea that once distinct fields of media, entertainment and technology are converging and becoming something far greater than the sum of their parts.

Experience The M.E.T. Effect

The M.E.T. Effect is enabled by the internet and is redesigning the very nature of how we live, work and play. Annex Pro is a value-added reseller at the epicentre of the M.E.T. Effect: every day we learn more about how our customers are using new technologies (enabled by the internet) to create and distribute content in ways we couldn’t imagine only a decade ago.

Attending the NAB Show for the Annex Pro team is much more than dune buggies, track days and Peppermint Rhinoceri (you had to be there…). Our purpose for being in Vegas for a solid week is to learn everything we can that will be of value to the customers we serve, and bring that back to them in the form of experience, advice and new technologies, and existing tech used in new ways.

This is by no means complete coverage of the NAB Show – for more information, if you have specific questions, or if you’d like us to help with an upcoming project (even if it’s a ways out), feel free to connect with our team in any time by email, online chat at, via our contact page or LinkedIn, Twitter and Facebook.

Now sit back and enjoy Annex Pro’s annual recap of what we saw, heard (and sometimes tasted!) at NAB in Las Vegas, April 24 – 27.

Annex Pro USA is open for business!

Customers in the United States have been asking for years if Annex Pro could provide them with the same quick response, trustworthy advice and competitive prices that we’ve been known for in Canada for over 30 years.

We’re excited to announce that the answer is now YES! Annex Pro opened its first US branch in Burbank California, and we’re now available to speak to customers in Vancouver, LA, Toronto and Montreal (and actually anywhere in the US or Canada), about the technical, business and creative objectives for your next project.  We’d love to help!

Connect with us

Annex Pro VIP reception a huge success (and we have pictures…)

A big thank you to friends from both sides of the border who joined us for our annual NAB VIP customer reception event in Las Vegas, this year held at Wolfgang Puck’s famous Spago. Read more about the event and view our online photo gallery!

Visit Gallery

Avid is everywhere and everyone who’s anyone is at Avid Connect 2017

As usual, the annual Avid Customer Association event called “Avid Connect” was awash with educational opportunities, networking events and new product announcements. If you use Avid tools professionally and have never attended, we suggest you check out the ACA and consider joining Annex Pro and like-minded industry professionals next year (just prior to NAB). We can get you a promo codes for discounted admission – just ask. Here are some of the announcements:

  • Avid announces partnership with Microsoft Azure for cloud services
  • Release of Media Composer First (free)
  • Atmos for Pro Tools
  • New DNxIQ
  • NEXIS|PRO gets a 50% performance boost
  • Read more at

DreamWorks Animation now depends on Qumulo – and that’s no FUD!

How To Train Your Dragon 2 © DreamWorks Animation LLC

“Qumulo’s modern scale-out storage software, keeps our pipeline humming…provides great value to our business.”— DreamWorks Animation

One of the biggest announcements at NAB this year was that DreamWorks Animation has replaced legacy storage with Qumulo software-defined storage running on HPE Apollo servers. You can read about why DreamWorks chose Qumulo.

We hear from customers that other resellers and manufacturers love to spread FUD about Qumulo, so isn’t now the time to hear the facts directly from Qumulo, about their post-Isilon era code base and architecture, write scalability, and integrated file systems analytics?

Request a Qumulo update meeting

Blackmagic gets into professional audio… and is already winning awards for it

RedShark Editor-in-Chief, Dave Shapton, with Grant Petty and Blackmagic’s two awards for this year

Blackmagic won the coveted RedShark Innovation Award “for turning DaVinci Resolve into a powerful digital audio workstation. Not in the sense that it’s intended to compete with ProTools but because it has the potential to avoid that awkward ’round-tripping’ between the separate video and audio workstations. The sheer speed with which this has been turned into a working (albeit advanced Beta) product is staggering and while the full potential of Resolve-with-Fairlight remains to be unexplored, this daring move deserves to be rewarded.”

Always at the forefront of new developments in live production and broadcast, Blackmagic didn’t disappoint this year. Here’s a partial list:

  • Adds Fairlight audio to DaVinci Resolve 14
  • Reduces price of DaVinci Resolve to $299
  • New ATEM Television Studio Pro HD
  • Bluetooth support for URSA Mini Pro
  • 10 languages on Blackmagic Video Assist
  • Full video scopes on Blackmagic Video Assist 4K
  • New UltraStudio HD Mini for Thunderbolt 3
  • Blackmagic Duplicator 4K H.264 update
  • New lower price for Ultimatte 11
  • Read all the latest news from Blackmagic

When you need it, you need it now! Annex Pro strives to keep a ton of Blackmagic inventory on hand for quick shipping. Give us a try on live chat or contact us now.

Eizo kills it again at NAB 2017!

The Eizo team outdid themselves by unveiling the new ColorEdge PROMINENCE CG3145 HDR, which was the talk of the NAB Show for display technology!

Read more >

Autodesk enhances Flame and Maya – Arnold now available for CAD$745 annually! 

“Our customers continue to push the limits of our technology to break new ground in film, TV and games,” said Chris Bradshaw, senior vice president, Autodesk Media & Entertainment. “The new products we’re showing at NAB this year blend top customer requested features with tools that they’ll need to stay one step ahead as content creation rapidly evolves.”

Flame Family – Besides lots of new features, Flame can now be rented for as low as CDN$455 per month on a 12 month contract, and Annex Pro can provide a custom Linux workstation from Lenovo (or other Tier 1 workstation brands) or a Mac Pro from Apple. PLUS: Learn to be a Flame artist in one weekend, for free! Read more >

Arnold – Effective May 8, 2017 Arnold can be purchased at Annex Pro for CAD$745 annually, and Arnold is now the default renderer in Maya and 3ds Max. This easy-to-use award-winning renderer is well worth getting to know. Read more >

The latest Autodesk VFX showreel will knock your SOX off (featuring Annex Pro customers Image Engine, Framestore, Cinesite and many others).

Lenovo announces Autodesk certification at NAB

Autodesk announced at NAB that the Flame family is now certified for Lenovo ThinkStation P910 hardware. Academy Award winning Double Negative Visual Effects chose Lenovo for their Vancouver and London facilities running Maya, Nuke and more. Annex Pro are Lenovo specialists and we challenge you to find a better fully supported Tier 1 workstation for a lower price. Isn’t it time you took a look at Lenovo workstations?

Book a Lenovo Meeting

Read about Annex Pro’s support of Double Negative Visual Effects

EditShare has a record NAB with Announcements and Awards Galore!

  • New XStream EFS 200 + 300
  • TV Technology award – Best In Show
  • Announces QUALES QC (Quality Control) acquisition
  • Announces Imagine Communications partnership
  • Flow Production Asset Management (PAM) gains momentum

Read all the details!

What’s new at FilmLight? And: HDR… save the date!

Watch the video to hear Peter Postma, Managing Director of FilmLight Americas, talk in more depth about what FilmLight showed at NAB 2017

Save the Date!

June 7 – Vancouver: FilmLight and Annex Pro brings you a live presentation that explains (almost) everything you wanted to know about HDR. Mark the date and we’ll let you know when Free Registration opens.

Interested in any of the above items? Please reach out to us at or give us a call now at 1-800-682-6639.

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